Using Smartphones While Driving – You Might as Well Be Drunk!

New studies have shown that when you use your phone while driving, you reduce your reaction time to that of a 70 year old, and your driving abilities are on par with that of a drunk driver. Yet, many of us tend to use our smart phones while driving, effectively adding ‘high risk’ to our lives and that of our children.

Recent research conducted here in Australia by Lifewise.org.au shows that despite over two thirds (69%) of parents saying that they take less risks since becoming a parent, 58% of parents still admit to having used their mobile phone while driving.

The problem is that distracted drivers cause up to 80% of all accidents on the road, a large proportion of which are drivers using wireless devices such as smartphones. Those risks increase even more when you have children in the car, who are also a cause of “driving while distracted” (DWD).

According to a study released by the National Highway Traffic Safety Administration (NHTSA) , 80% of crashes and 65% of near-crashes involve some form of driver distraction. In most cases, the distraction occurred within three seconds before the vehicle crash. (source: dmv.ca.gov)

In the US alone, distracted drivers are responsible for upwards to 6 000 deaths and 450 000 accidents involving injury every year. Twenty-five percent of all Americans report that they use their mobile phones ‘regularly’ or ‘fairly often’ while driving. The percentage is even higher among 18 to 29 year olds, with 40% reporting that they use their mobile phones ‘regularly’ or ‘fairly often’, and 25% reporting that they text while driving, although the figures may actually be higher.

In response to this growing trend of dangerous mobile and smart phone use in our lives and on the road, the ‘Moodoff Day’ campaign has been called into life.

“With more and more people around the country acknowledging the impact their ‘smartphone addiction’ has on their driving safety, the Australian initiative ‘MoodOff Day’ aims to remind us to actually be present not only while driving, but also with those in our lives”, said founder Tapas Senapati.

With the ‘Moodoff Day’ campaign already receiving media interest around Australia and as far as the US and the UK, support has been pouring in from over a dozen countries including the UK, Germany, Netherlands, India, New Zealand, South Africa, Singapore and the US.

On February 26th we are asked to refrain from using our smart phones for 5 hours in an attempt to raise awareness of the extent these gadgets impact our lives and to create more balance.

The ‘Mood Off Day’ campaign on February 26th asks smartphone and mobile device addicts (and those that don’t yet consider themselves such) to spend a morning without their beloved devices.

This Sunday, from 5am – 10am we are asked to ignore our smartphone devices and simply be present with our family members, friends and colleagues. That means no early-morning texting, emailing, web surfing or getting facebook and twitter updates. Meanwhile, activities such as spending time with the family, reading the paper, or going for a walk and meeting your neighbours are encouraged as healthy alternatives.

If you feel you could benefit from a morning without smartphones and mobile devices and want to encourage others to follow suit, go to www.MoodOffDay.org and pledge your support. You can even post your personal experiences of how smartphone addiction has had a negative impact in your life at www.facebook.com/MoodOffDay.

To get involved and spread the word about ‘Mood Off Day’ on 26th February from 5am – 10am, log onto www.MoodOffDay.org.

 

February 23, 2012 at 5:54 PM Leave a comment

Calling all business experts!

Our Business Webinars are a great way to promote your services to our business owners at Stepping Stones to business.

Your webinar not only gets you access to our 5000 members it is:

1. Marketed by our marketing team

2. Hosted on the site for 12 months for our members to find you

3. Allows you reach your target market

See some of the great presenters we have coming up in March here: http://youtu.be/xM1iyvjAW0Q

Contact our Business Team business@familycapers.com.au to find out how you can be a Business Mentor too!

February 21, 2012 at 12:25 PM Leave a comment

Everything You Need To Know About Being A Work At Home Parent

In support of iWAHP – International work at home parent week, we have put together some great articles for parents working from home. Whether you are just starting out or have been doing it for years there are tips for everyone.

International Week Declared for Working at Home, Feb 5 to 11. – Work at home entrepreneurs, administration professionals, tradespeople and franchise owners are celebrating their achievements and highlighting their contribution to the global economy during the inaugural International Work At Home Person Week (iWAHP), February 5 to 11, 2012.

3 Challenges To Face And Overcome For Work At Home Mums – Work at home mums is not an uncommon thing to hear about these days. Women want to raise their kids themselves and also be able to help with the household income. For you women that want to fulfill this dream, you must first know that there will be some challenges that you will have to face and overcome.

Work at Home Mums: The Importance of Priority and Time Management – For work at home mums, twenty four hours a day is never enough. Juggling between children, family and your career or business is a delicate skill. It is important to remind ourselves that we stay at home to give the best care to our children. So trading your quality time with your children and family with your business or job is never an option. Moreover, what about time to ourselves? That is important too. Having so many things to take care of, to avoid burn out and over stress, we have to learn how to prioritize and manage our time.

Home Office Dilemma – Ways to Make Your Workspace Blend with your Home’s Decor – Getting the look of your home office right can be tricky. On the one hand, you certainly don’t want it to look corporate and cold because it is part of your home. On the other, you do want it to look enough like a workspace to make you feel comfortable working there and to appear professional and businesslike to clients who visit your home office.

Fore more articles and tips visit: www.familycapers.com.au/Business-Magazine/ and find us on Facebook

February 8, 2012 at 4:51 PM Leave a comment

International Work at Home Parent Week – What is it?

Work at home entrepreneurs, administration professionals, tradespeople and franchise owners are celebrating their achievements and highlighting their contribution to the global economy during the inaugural International Work At Home Person Week (iWAHP), February 5 to 11, 2012.
Organised by Support a WAHP, an Australian-based international online community of more than 10,150 home based businesses, iWAHP Week is aimed at drawing attention to the contribution home based businesses make to the economy and local communities.

“Approximately 68 percent of Australian and 66 percent of US small businesses are home based and yet there is very little recognition and support for people who work from home. Isolation is a big factor for people who work from home as is the need to set clear boundaries between work-time and family-time,” said Support a WAHP Director, Cas McCullough.

Author and entrepreneur McCullough who runs a successful local business in Brisbane credits the global financial collapse in 2008 and the rise of social media for the boom in the “work at home” phenomenon. “There’s a real movement at work here. People in the “work at home” community enjoy buying products and using services provided by other home based operators. Tough economic times combined with the social media phenomenon have birthed a community that values supporting the small operator so they can
put food on the table or pay for their kids’ school books.

“For many, greater environmental awareness is a factor also. A growing number of people go out of their way to buy local and handmade. The vast majority of the businesses in our community are creative entrepreneurs who want to support other creative entrepreneurs,” said McCullough.

“While many of these businesses make only a few thousand a year, some of the businesses in our community make in excess of $100,000 a year or considerably more. Many businesses outsource work to virtual assistants and marketing professionals too so the contribution of home based operators to the economy should not be underestimated,” said McCullough.

  • The majority of home based businesses are owned and operated by women (ABS, 2005).
  • Isolation is one of the biggest issues for work at home people.
  • Micro businesses run by women have outstripped growth in every other sector in the US (American
  • Express Open Forum)
  • Despite their numbers, home based operators get a raw deal when it comes to industry and government support.

Family Capers is pleased to show off an support our Work at Home Parents this week and we want to hear from you taking part in Support a Work at Home Parent week. Find out more on the Support A WAHP website www.supportawahp.com.au

February 5, 2012 at 11:52 AM Leave a comment

Have Products for Mum – Get your business in our Mothers Day Guide

Family Capers are excited to announce we are presenting our next online Guide for Mother’s Day. Our previous guides have produced such fantastic results and our content teams are collating some amazing articles ready to go for the guide.

It is now your turn to promote your business to our readers of the Mother’s Day Guide.

Our Family Capers Mother’s Day Guide will be filled with information, ideas and resources for the family to get the most out of our Mother’s Day  Guide.

 

The promotional opportunities available to your business are:

  1. Full Page Ad
  2. Leading Page Ad
  3. Middle Page Ad
  4. Lower Page Ad

We have attached our layout template for the guide which includes, pricing, and sizing for the options available. Please note this is an example to give you an idea of the guide; final cover, colours and article layout may vary.

The Things You Need to Know:

  •  The Publication will go live on the 1st April 2012 and be promoted through the Family Capers Website, Newsletter and social Media Channels
  • Advertising space will be confirmed on payment of invoice and our advertising deadline is Thursday 15th March 2012
  • All artwork / other content must be delivered in electronic format by 5pm Sunday 18th of March

About Family Capers:

  •  We reach over 2000 families per week though our website
  • Engage with over 9000 Social Media Contacts
  • We rank very high for websites for Australia web traffic and growing rapidly in popularity
  • We are committed to promoting your business

To be part of this Family Capers Mother’s Day Guide please be encouraged to contact me directly or email our marketing team content@familycapers.com.au 

January 26, 2012 at 12:55 PM Leave a comment

Finding The Work Life Balance

Juggling between work and family is a difficult situation for anyone. How do you find the right mix and know what you are doing is right?

There is no correct universal answer, however in our latest edition of Stepping Stones To Business we have some great articles on ways to tackle the problem.

In this issue we also have some great resources on what you need to know about starting a business and how you can find out if your idea can be a viable business.

I was in a work triangle and someone had to go! – When I launched my business in 2009, I took a massive plunge and left a secure and stable role in the public sector.  With a young family it was a huge decision to leave behind a good salary, a great Super scheme, tons of sick leave and relatively flexible working conditions.  The work just wasn’t ‘me’, though – and it was more than that.  Monday mornings filled me with a dread that settled in on Sunday afternoon each week, and I wasn’t as ‘present’ for my family as I could have been, had I been happy on the work front

The Year of Change – Your Lifestyle First – I recently heard an astrologist say that 2012 is the Year of Change. The lady suggested that this year is a great year to make changes in your life and business (luckily she didn’t say anything about the world going under, phew)

Do what you love and love what you Do! – Do have a great idea for a business? Have you been thinking about starting your own business for some time? 2012 could be the year of change and action for you. Some words of inspiration:“I would rather regret the things that I have done rather than the things that I have not.”  Lucille Ball

What To Look For In A Business Development Cosultant – Businesses of all classification often need external back up. After all, a nonpartisan party can fairly look at a company and provide helpful advice about how to improve its operations. This is where a business development consultant can really help. Such a professional recognizes how to help small, medium, and large-sized companies develop effective business plans, can help with marketing strategies, and knows how to streamline operations and help tighten up budgets or bring in revenue.

Head over to www.familycapers.com.au/Business-Magazine/ for more great articles that will help you with your business and join us on Facebook and meet the team that supports you.

January 25, 2012 at 4:07 PM Leave a comment

Your Opportunity to Promote Your Business in Our Childcare Guide

Family Capers are excited to announce we are presenting our next online Guide on Childcare for Families. Our previous guides have produced such fantastic results and our content teams are collating some amazing articles ready to go for the guide.

It is now your turn to promote your business to our readers of the Childcare Guide.

Our Family Capers Childcare Guide will be filled with information, ideas and resources for the family to get the most out of our Childcare Guide.

 

The promotional opportunities available to your business are:

  1.  Full Page Ad
  2. Leading Page Ad
  3. Middle Page Ad
  4. Lower Page Ad

We have attached our layout template for the guide which includes, pricing, and sizing for the options available. Please note this is an example to give you an idea of the guide; final cover, colours and article layout may vary.

 

The Things You Need to Know:

  •  The Publication will go live on the 28th March 2012 and be promoted through the Family Capers Website, Newsletter and social Media Channels
  • Advertising space will be confirmed on payment of invoice and our advertising deadline is Sunday 11th March 2012
  • All artwork / other content must be delivered in electronic format by 5pm Wednesday 14th of March

About Family Capers:

  •  We reach over 2000 families per week though our website
  • Engage with over 9000 Social Media Contacts
  • We rank very high for websites for Australia web traffic and growing rapidly in popularity
  • We are committed to promoting your business

 

To be part of this Family Capers Childcare Guide please be encouraged to contact me directly or email our marketing team content@familycapers.com.au 

January 18, 2012 at 11:23 AM Leave a comment

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